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PAC-12 Decides on Championship Logo

The PAC-12 Conference held a fan voting contest to decide the logo for the new conference's inaugural football championship game. Just over one-third of participating fans chose arguably the most conservative of the four logo d...
by The Daily Axe Staff
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Pac-12 Network Summary

From our man live at the Pac-12 Network announcement on Wednesday afternoon in Manhattan's Chelsea Market come the key points of what we now know about the Pac-12 Network, including some hokey PR-speak from the official release...
by The Daily Axe Staff
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Spring Game

So Awkward, It Might Work

Stanford Athletics' promotional video for the April 9th Football Spring Game is really long and, shall we say, uncomfortably awkward. But insofar as it is a mechanism by which to promote the game and Stanford football among the...
by The Daily Axe Staff
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Stanford Tree

Ader Talks “This is SportsCenter” & Tree

On the day of the television premiere of the new "This is SportsCenter" spot featuring Tree, we had a chance to talk with Seth Ader, who oversees the "This is SportsCenter" campaign and serves as Senior Director of Sports Marke...
by Willys DeVoll
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New “This is SportsCenter” feat. Tree

ESPN has just unveiled a new "This is SportsCenter" advertisement that first appeared on YouTube this past weekend and that is scheduled to air on ESPN for this first time this week. The spot features the Stanford Tree and Atla...
by The Daily Axe Staff
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New Web Look

In the same general span of time that DailyAxe.com has opened it virtual doors for your free-of-charge business, GoStanford.com, the official website of the Stanford Athletics department, has unleashed a new look. We dig the al...
by The Daily Axe Staff
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