Spring Game

So Awkward, It Might Work

Stanford Athletics' promotional video for the April 9th Football Spring Game is really long and, shall we say, uncomfortably awkward. But insofar as it is a mechanism by which to promote the game and Stanford football among the...
by The Daily Axe Staff
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Tree Ad Cropped

New “This is SportsCenter” feat. Tree

ESPN has just unveiled a new "This is SportsCenter" advertisement that first appeared on YouTube this past weekend and that is scheduled to air on ESPN for this first time this week. The spot features the Stanford Tree and Atla...
by The Daily Axe Staff
1

 

 
Steve Jobs

Pac-12 Network Can Change Internet Sports

Roughly a year from now, the Pac-12 will have its own functioning television network. And roughly a year from now, that network could change how people around the world watch sports.
by The Daily Axe Staff
1

 
 
Sam Fuld

Sam Fuld and the Birth of a Twitter Sensation

If you haven't heard of The Legend of Sam Fuld, you will soon. It's sweeping the nation in the most postmodern of ways: thousands of Twitter timelines from Tampa to Palo Alto.
by Willys DeVoll
0

 

 
Winning Logo Cropped

PAC-12 Decides on Championship Logo

The PAC-12 Conference held a fan voting contest to decide the logo for the new conference's inaugural football championship game. Just over one-third of participating fans chose arguably the most conservative of the four logo d...
by The Daily Axe Staff
0

 
 
Stanford Tree

Ader Talks “This is SportsCenter” & Tree

On the day of the television premiere of the new "This is SportsCenter" spot featuring Tree, we had a chance to talk with Seth Ader, who oversees the "This is SportsCenter" campaign and serves as Senior Director of Sports Marke...
by Willys DeVoll
0