Around the Web

March 15, 2011
 

So Awkward, It Might Work

More articles by »
By The Daily Axe Staff
Spring Game

Stanford Athletics’ promotional video for the April 9th Football Spring Game is really long and, shall we say, uncomfortably awkward. (As opposed to that Juno breed of endearing awkwardness.) But insofar as it is a mechanism by which to promote the game and Stanford football among the Cardinal Faithful and make inroads into San Francisco (it’s no coincidence that the game and the video take place in The City) it should be a fairly successful new media marketing piece. After less than a day on YouTube, it’s already garnered more views than several of the highlight reels from actual Stanford football games last season.

Andrew Luck’s absence from the video until his cameo at the tail end is also quite a head-scratcher from a promotional standpoint, but smart money says he was in class during the day and caught up with the camera crew in time for a brief appearance.

Related Posts:



About the Author

The Daily Axe Staff
The Daily Axe is an independent Stanford sports website covering Cardinal athletics year-round. Find The Daily Axe on http://DailyAxe.com and on social media via the links below.



 
 

 
Daily Axe Slide

So Long for Now

After two great years of Stanford sports, I'm bringing The Daily Axe to a close. Thanks for making this site a crazy and exciting adventure.
by Willys DeVoll
 

 
 
2012 NIT Championship - Final - Stanford v Minnesota

Was the Cupboard Bare When Dawkins Arrived?

It's commonly said that Johnny Dawkins inherited a bare cupboard of talent at Stanford. But how much talent did he really have upon arrival at The Farm? We ask the numbers.
by Max Wernecke
 

 
 
Ty Lawson

How Valuable Are Top 100 Recruits?

After taking the NIT crown, Stanford returns most of its top talent and has 2 top-100 recruits, Rosco Allen and Grant Verhoven, coming to The Farm. The team has not had this much talent since at least 2008. But how much impact ...
by Max Wernecke